Tour de Fresh Opens Sponsorship for 2019 Ride
- by Jessica Donnel
WATSONVILLE, CA - The time to get in on one of the produce industry’s premier events is now! Tour de Fresh is now accepting sponsorship opportunities for its sixth annual ride—and it’ll be one to remember. 2019’s ride will span the majestic Big Sur Highway One in California, starting in Monterey on October 12th ending up in in Anaheim on October 16th in time for PMA Fresh Summit.
“This year will be a milestone for the Tour with the potential of reaching one million dollars raised that directly put fresh fruits and vegetables on the plates of hungry school age children across the country, since the event’s inception,” said Cindy Jewell, Vice President of Marketing for California Giant Berry Farms. “We are proud to bring together individuals and companies that share the common passion in this industry to join together supporting this ride helping to improve the health of our nation.”
Tour de Fresh, presented by The California Giant Foundation, provides a variety of sponsorships levels that make it easy for companies within the fresh produce industry and beyond to get involved and support the goal of donating over 50 salad bars to schools. Companies can select from customized benefits based on sponsorship level as well as year-round media exposure and marketing opportunities. According to a press release, last year’s sponsors were included in more than 250 media placements in trade and consumer publications, which earned them more than 117 million total impressions and over $48,000 in ad equivalency per brand.
“Tour de Fresh is an amazing opportunity to work with our industry to not only give back to a worthy cause, but one with an initiative that aligns with our core values,” said Daniel Cooke, Senior Director of Marketing for Americold. “As soon as this year’s ride completed we couldn’t wait to sign back up for sponsorship in 2019—we are proud to continue being part of the Tour de Family.”
2019 will see the continuation of popular sponsorships like Finish Line and Premier, as well as new sponsorships. The new Tour de “Refresh” will allows the sponsor to work with Tour organizers to create a custom branded beer that will be provided to Tour participants at the end each day. Confirmed sponsors include California Giant, Americold, DMA Solutions, Sakata, Fight Like a Girl Foundation, PMA, and Paramount Export.
Tour de Fresh will continue to make headlines and provide excellent opportunities in the name of a good cause, so keep up with AndNowUKnow for the latest.