Tour de Fresh Sponsorships for 2016 Are Now Available

Mon. February 29th, 2016
- by Melissa De Leon Chavez     

WATSONVILLE, CA – Tour de Fresh is returning again for its third year with fresh, exciting opportunities for the industry to get involved.

New to this year’s event, Tour de Fresh, presented by The California Giant Foundation and supporting Let's Move Salad Bars to Schools, will now offer sponsorship packages for the fresh produce industry and other industries as well. The goal remains the same, however – raise at least $175,000 and donate more than 55 salad bars to schools across the U.S.

Tour de Fresh 2015

Sponsorship packages offer companies five to ten months of marketing opportunities and media exposure, along with customized benefits based on sponsorship level, according to a press release.

Cindy Jewell, Vice President of Marketing, California Giant

“We’ve been able to set the bar higher each year because we’ve seen substantial growth in support, participants, and media attention, fueled by the need for more fruits and vegetable options in our schools,” said Cindy Jewell, Vice President of Marketing for California Giant Berry Farms. “Our steering committee is thrilled to see the Tour expand in both participation and number of events in 2016 with new sponsorship and marketing opportunities – ultimately benefiting dozens more schools and providing terrific exposure for event sponsors and participants.”

Click the green button below for more details about available sponsorship packages, and join fellow sponsors AndNowUKnow, California Giant Berry Farms, Duda Farm Fresh Foods, Hort Americas, Pajaro Valley Fresh, Tanimura & Antle, and Tsamma, for this one-of-a-kind opportunity.

See Tour de Fresh 2016 Sponsorship Packages

Helena Beckett, Director of Category Management, Tanimura & Antle“I feel very fortunate to have participated in Tour de Fresh the last two years,” said Helena Beckett of Tanimura & Antle. “Our team believes wholeheartedly in providing salad bars for schools, and the culture of our company lends itself perfectly to an event like Tour de Fresh where we can rally together for a great cause, while earning exposure for our industry.”

This year’s cycling event will begin July 26 in Napa Valley and end on July 28 in Monterey, California, leading up to the PMA Foodservice Conference.

In addition, there will be a second, one-day, 100k ride in Dallas/Fort Worth tentatively scheduled for October 1, 2016. This event will also benefit the salad bar cause and will serve as a model for more regional Tour de Fresh events.

See you on the course, racers!

Tour de Fresh