Trucco's John Magna Reports on Citrus Market Insights
VINELAND, NJ - An important part of every retailer’s citrus program is knowing the ins and outs of the market. I turned to Trucco to learn about its current market insights, offerings, and more.
“We are currently working with Moroccan Mandarins and Navel oranges, and the crop quality this season appears to be strong, particularly for the Nadorcott variety,” remarked John Magna, Citrus Category Manager. “The volume of Nadorcott is down by about 30 percent, which will result in the season-ending a few weeks earlier than usual, but Navels are still arriving in good volume.”
Trucco reports that the current citrus market is in promotional volume, with prices for both Mandarins and oranges lower than expected.
“Pricing varies from season to season, and last year was a logistical nightmare. This year, market conditions were expected to be better with less volume arriving,” John added. “The market currently has good volume and attractive pricing for promotional sales of both Mandarins and Navel oranges. As Morocco wraps up its Mandarin season, Peruvian fruit will arrive with earlier varieties in mid- to late-April.”
John noted that Trucco is committed to consistent volume and quality, with fruit being thoroughly inspected upon arrival and before outbound orders are shipped.
“We have a brand-new, state-of-the-art, 90,000-square-foot facility with the capability to pack Mandarins and Navel bags under the TruStar label in-house,” he commented. “Additionally, Trucco can remove any subpar fruit on its lines, ensuring that receivers take in top-quality citrus. Trucco’s focus on quality and customer service extends to all of our customers and partners.”
We’ll continue to keep you in the loop on all things citrus, so stick with us here at AndNowUKnow.