Urapa Produce's Tony Godinez Talks Company Distinction Prior to 2024 Viva Fresh

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Thu. April 11th, 2024 - by Anne Allen

PHARR, TX - With a recent acquisition under its belt, Urapa Produce is ramping up its capabilities. As it takes to the Viva Fresh show floor to spotlight its differentiation, I turned to Chief Executive Officer Tony Godinez to learn more about the company’s current offerings.

Tony Godinez, Chief Executive Officer, Urapa Produce

“With the acquisition of BDS Cold Storage in Donna, Texas, we are now fully integrated,” Tony told me. “This allows us to focus on the service side of our business. We control all aspects and the handling of our fruits from harvesting at our farms in Mexico to the delivery at our customer’s door.”

Currently in season with Mexican mangos and avocados, Urapa Produce also started a new program in Persian limes.

“In tropical fruits, we are the perfect partner for retailers, foodservice operators, and other wholesalers and distributors,” Tony added. “With our in-house repacking and ripening capabilities, we are able to meet any of our customers’ demands or requests very quickly.”

At the upcoming Viva Fresh Expo, Urapa Produce will showcase its programs, capabilities, and more

Not only does Urapa offer its partners excellent customer service but there’s also the hint of an expansion on the horizon.

“We look to offer additional products in the tropicals category in the very near future,” Tony noted, before adding, “We are not stopping with the acquisition of BDS Cold Storage. Urapa is actively planning an expansion of our facilities and our product lines that we hope to begin later this year.”

To learn more, be sure to stop by booth #711 at the show.