Veg-Fresh Farms Prepares for D3 Citrus Season
- by Chandler James
CORONA, CA - As we move toward the middle of October, Veg-Fresh Farms is thinking ahead to the winter season. The grower’s winter citrus season is about to ramp up, and Veg-Fresh will be packing organic lemons, grapefruits, Minneolas, and sweet limes from the D3 region under its Good Life Organic label, which is entering into its sixth citrus season.
The D3 region of Riverside, Coachella Valley, and the Imperial Valley of California will be starting its harvest this month and will go into early spring. D3 organic lemons will start now and will continue to harvest through February 2021, with peak season in November and December. Veg-Fresh anticipates sizes to peak on 140/115 count and to be limited on larger sizes. Overall, the D3 lemon crop is down 25–35 percent compared to last year. Promotions will be available throughout the entire season.
For Veg-Fresh’s D3 organic grapefruit, the crop will begin in mid-October and go through March 2021, with peak season in November, December, and January. Veg-Fresh expects sizes to peak on 48/40/56 count, which is the ideal sizing for bag business.
One of the newer items in the past few years for the Veg-Fresh Family is the D3 organic minneolas, which will start in mid-December and run through February 2021, with peak season expected in January for the D3 crop. Minneolas will be great for promotions the entire month of January, stated the press release. Peak sizes are expected on 100/80/64 count and will be packed in bulk and in bags.
Veg-Fresh Farms’ D3 sweet limes—a lime variety boasting less acidity and yellow in coloring—will be available starting mid-October and run through February 2021. Reach out for promotional availability as the D3 crop season is underway. Veg-Fresh anticipates peak sizes on jumbo/large/mammoth sweet limes.
A great 2020/2021 citrus season is underway! In addition to the D3 crops this winter season, Veg-Fresh Farms offers a year-round organic and conventional citrus program with its geographically diverse grower base out of California and Mexico. The program offers Navels, Valencias, grapefruits, lemons, limes, Minneolas, and sweet limes. Retailers, don’t wait to take part in the citrus sales opportunities!
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