CORONA, CA - After 27 years in business, Veg-Fresh Farms has announced the development of an in-house marketing department and company rebranding to more accurately reflect how the company has grown through the years.
“The timing is right for our company to grow to next level and that’s why we brought on Kate Reeb to head up the marketing department,” said Dino Cancellieri, Jr., a partner at Veg-Fresh Farms, adding “Kate’s produce background encompasses sales, consumer packaged goods experience and most recently executing the produce merchandising and marketing for 36 commissaries located in the western states.”
Reeb’s first priority was to sit down with the owners and perform a SWOT analysis and define the company’s 2016 strategic initiatives, according to a press release. Not long after this was done, Reeb added two more marketing leaders to the team to execute the company’s 2016 strategic initiatives, including a rebranding of the company.
Lauren McDougall joined the Veg-Fresh Farms marketing team as the Social Media Manager. Besides social media expertise, McDougall has experience in public relations, event and trade show planning, photography, and food styling.
The most recent hire of the marketing team, Joanna Warden, joined Veg-Fresh as the Marketing Manager. Warden’s background includes produce merchandising and marketing, product development and packaging, graphic design, photography, and website development.
“Having an in-house marketing team with this depth and knowledge will truly be an asset in moving our company to the next level,” Cancellieri commented. “We can’t wait to share the new fresh look of Veg-Fresh Farms and launch our rebranding initiative.”
For more information, visit Veg-Fresh Farms at vegfresh.com, and keep tuned as we continue to cover Veg-Fresh’s changing branding.
