DELTA, CANADA - Caroling is not the only way people are teaming up this holiday season to bring joy to those around them. Village Farms and Produce for Kids joined forces to bring consumers a multi-faceted campaign that includes a blog and four recipes that will offer visitors simple, easy, and delicious ways to incorporate fresh produce into their holiday spreads. Through their campaign, the two will be collecting market research data with three separate giveaway prizes that will go through the blog and social media push.
“The holidays are a time when friends and family of all ages are coming together to cook, eat, and spend time together,” said Helen L. Aquino, Director of Brand Marketing & Communications for Village Farms, in a recent press release. “We wanted to create healthy holiday recipe options incorporating tomatoes that would appeal to the whole family.”
With this campaign, the two are hoping to highlight the versatility of healthy options, like Village Farms’ year-round item Garden Fresh Flavor® tomatoes, which bring to meals during the cooler months. This tomato variety, for example, can be cooked, grilled, or roasted—whatever your heart desires! Recipes in the series include Sinfully Sweet Campari® puff pastry appetizers, Cabernet Estate Reserve® mini quiche, True Rebel Mix® mini pizzas, and a Heavenly Villagio Marzano® Rudolph grilled cheese sandwich.
“Increasing consumption of fresh fruits and vegetables is of paramount importance to us,” said Amanda Keefer, Director of Marketing Communications for Produce for Kids. “This series of recipes will do just that, and the fun activities will engage and encourage kids to eat their vegetables during a time when candy and cookies generally rule.”
The blog is accessible on both organizations’ websites, www.produceforkids.com or www.villagefarms.com. Consumers can join in on the fun by entering to win prizes—all in an effort to support food security and help prevent hunger!
While that’s enough to make any holiday season seem warmer, Produce for Kids is also celebrating its shop going live. Now that it is up-and-running, it will showcase the organization’s team, bloggers, and registered dieticians to offer visitors selection with wisdom backing it up! On top of the exciting debut of its shop, the organization is also excited to announce its upcoming initiative, Get Re-Inspired with the Power Your Lunchbox Promise, which will be rolled out later this month.
How will this collaboration, launched shop, and upcoming campaign inspire consumers this holiday season and beyond? AndNowUKnow will keep you up-to-date with the latest fresh produce industry news.
