VANCOUVER, BC - Village Farms has announced plans to launch an innovative new value-added line—offering the greenhouse grower’s perennially popular, exclusive specialty snacking tomatoes in a new 10 oz topseal container—all while saving shelf space and eliminating waste.
Now, consumers can enjoy Heavenly Villagio Marzano®, Cabernet Estate Reserve®, Cherry no 9®, Lip Smackn’ Grape®, Maverick Mix™, and Village Farms’ newest tomato variety Lorabella Blossom®—each in a clear, topseal label-film rimmed with a unique, fun, and lively design.
“Increasing dollar sales in the same shelf space and reducing the potential of out of stock all while improving labor efficiency with less restocking are all benefits with this program,” noted Helen L. Aquino, Director of Brand Marketing & Communications for Village Farms, in a press release. “Plus reducing shrink by increasing shelf-life with topseal containers provides an important benefit for our retail partners.”
According to the company’s press release, Village Farms is challenging consumers to ‘Snack with Impact’—and using the company’s new ‘Stackable Snackables’ program to encourage healthy snacking. And retailers are also embracing the topseal program for its three-fold benefits: adding more items per square inch of merchandising space allowing five high container stacking, increasing shelf life compared to bags or clamshells, and reducing plastic waste compared to clamshells.
Each of Village Farms’ new topseal packages feature a design reportedly depicting the spirit of each variety complete with an original illustration created exclusively by Village Farms. The Stackable Snackable program is designed to make healthy snacking fun and easy for consumers with the high impact graphics enticing consumers to ‘Snack with Impact.’
For more on innovative new products in fresh produce, keep reading AndNowUKnow.
