Village Farms Shines with Texas Grown at Viva Fresh


Wed. April 4th, 2018 - by Kayla Webb

SAN ANTONIO, TX - Viva Fresh Expo is kicking off today! And Village Farms is ready and prepped to wow attendees with its full line of Texas-grown products. This year, Village Farms’ newest tomato variety, the Lorabella Blossom®, is also taking center stage after being selected as a finalist for the inaugural Gateway to Innovation Awards and will be on display in the show’s featured product showcase.

Lorabella Blossom®

“The Lorabella Blossom has a vibrant orange blissfully bright color, with a nutty smooth citrus honey essence, is part of the famed San Marzano tomato family, and is great for snacking, cooking, grilling, and roasting,” Helen L. Aquino, Director of Brand Marketing & Communications, said. “We look forward to seeing you all at the show!”

According to a press release, Village Farms is one of the only Texas-grown suppliers of tomatoes-on-the-vine, marketed as Delectable TOV®; roma tomatoes, marketed as Savory Roma’s®; and beefsteak tomatoes, marketed as Juicy Beefsteaks®; as well as one of the only Texas growers of of Long English Cucumbers, marketed as Luscious Seedless Long English®.

Jan, VP Regional Manager on left, and Jose, Facility Manager Grower

Along with the Lorabella Blossom, Village Farms will be featuring all of its unique and exclusive specialty tomatoes at booth #129, including:

  • Heavenly Villagio Marzano®
  • Cabernet Estate Reserve®
  • Cherry no. 9 Fall in Love Again®
  • True Rebel Mix, Lip Smackn’ Grape®
  • Sinfully Sweet Campari®

Village Farms will be represented at the show by Director of Strategic Business & Sales Development Lyra Vance; Senior Vice President of Grower Relations & Supply Development Michael Minerva; District Sales & Fulfillment Manager Carlos Flores; and Kain Cartwright, Sales Support Representative. The team at Village Farms encourages attendees to reach out for a customizable program that supports locally grown Texas varieties and bolsters the fact that it offers more competitive opportunities that utilize its partner growers just over the border in Mexico as well.

Heavenly Villagio Marzano®

Stop by booth #129 to check out Village Farms’ full line, and for more information on Village Farms and its environmentally-friendly growing methods, visit www.villagefarms.com. For more news like this, stay up-to-date with AndNowUKnow.

Village Farms