Villita Avocados Debuts New Plastic-Free Bag; Rob Ybarra Comments
PHARR, TX - My recycling and compost bins are looking more diverse than ever with the different variations of sustainable packaging that have been introduced. One of the most recent innovations comes from Villita Avocados. The supplier recently launched a new plastic-free bag with a label made of paper film and netting composed of cellulose fiber yarn from Forest Stewardship Council-certified eucalyptus wood. The netting is TÜV certified home compostable and industrial compostable as well.
“We knew that the more bagged avocados we sold, the more taxing on the environment, because what are you going to do with the bags?” said Executive Vice President Rob Ybarra. “We knew that we needed to take a big step forward and put our stake in the ground for sustainability. You have to be committed to do it, and the company is. We feel it’s worth it. We feel it’s essential for the future, and we’re all in.”
The company’s press release cited a study stating that 47 percent of consumers surveyed are concerned about the environmental impact of fresh produce packaging, and 37 percent of those who consider the environmental impact of packaging would be willing to pay more for sustainably packaged produce.
Owner Alfredo Rodriguez Sr. challenged his team to find more ways for the company to contribute to protecting the environment. Avocado bags presented a significant opportunity. Essential for driving consumption, bags represent a large portion of Villita’s business, and that business continues to grow.
The bags will be available for organic and conventional avocados beginning in late 2023, and initial interest in the bags has been strong.
“Everybody wants to do their part to protect the environment,” Ybarra said. “That’s the beautiful thing about this. When we partner on sustainability initiatives, we’re part of something bigger, something that’s so consequential. Can you imagine the huge positive impact? Then as we tell that story to consumers, the effect multiplies. This is a game-changer for bagged avocados, and we’re proud to be part of it.”
I look forward to seeing what other sustainable innovations come to light!