Vision Produce Continues Expansion in Arizona, Promotes Lance Nichols to Vice President/General Manager Arizona

Fri. May 26th, 2017 - by Jordan Okumura

LOS ANGELES, CA - Bolstering its executive team as the company continues its expansion in Arizona, Vision Produce has promoted Lance Nichols to Vice President/General Manager Arizona.

Lance Nichols, Vice President/General Manager Arizona, Vision Produce“I am very honored and excited to be given the opportunity by Vision Produce,” said Nichols on the occasion of his promotion. “I look forward to working with a talented, committed group for many years to come.”

The company also noted its intent to continue expanding its grower deals throughout Mexico.

Donald Souther, Senior Vice President of Sales and Marketing, Vision Produce

“Lance has been an integral part of our operational growth in Phoenix over the last several years and we look forward to tapping into his years of experience as he oversees all of our Arizona operations,” noted Senior Vice President of Sales and Marketing Donald Souther in a press release. "Vision Produce Company sees many opportunities for growth in Arizona, and we feel fortunate that Lance and John can help guide our team."

Vision Produce Truck

Additionally, the company indicated that Vice President John Caldwell will now be concentrating solely on the company’s expansion in Nogales.

John Caldwell, Vice President Nogales, Vision Produce"I am excited at the opportunity to solely concentrate my time and effort on our growth in Nogales," added Caldwell. "I will be leading the strategy for expanding our grower deals in Mexico and positioning the sales team for success."

Congratulations to Lance Nichols on his promotion. We on the AndNowUKnow team wish him the best in future endeavors and will continue to report on this and other expanding companies in the produce industry.

Vision Produce Company