Vitalis Organic Seed: Marketing


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Wed. February 13th, 2013

Organic production is a very specialized market area, which needs 120% consumer confidence in the product, according to Production Manager Grupo Uno at Mr. Lucky Brand, Javier Gonzalez.<hr class="legacyRuler"><hr class="invisible minimal-padding">Ricardo Crisantes, General Manager at Wholesum Harvest, said “We’re growers first, that’s what we do. Growers need seed; it’s the basis of everything we produce.”<hr class="legacyRuler"><hr class="invisible minimal-padding">Jose Gudino, Sales at Keithly-Williams Seeds comments on the unique aspects of organic growing and notes that demands on organic seed are often more stringent than those imposed on the conventional market.<hr class="legacyRuler"><hr class="invisible minimal-padding">Theojari Crisantes CEO at Wholesum Harvest recalls the company’s inception 20 years ago and notes that today 85% of its production is organic.<hr class="legacyRuler"><hr class="invisible minimal-padding">Vitalis looks at things the same way we do, they saw an opportunity in the organic market, noted Gonzalez.<hr class="legacyRuler"><hr class="invisible minimal-padding">The more we can educate our consumers buyers and partners about how the process moves from seed to harvest we can help them understand that organic is more than just not using chemical; it's about promoting biodiversity,” concluded Ricardo Crisantes.<hr class="legacyRuler"><hr class="invisible minimal-padding">