SAN JOAQUIN VALLEY, CA - A few nights ago I was watching T.V. after work when a Wal-Mart commercial featuring Hronis Farms came on. Knowing the history of this family-owned grower, which has been farming table grapes in the San Joaquin Valley since 1945, my interest was immediately piqued. I was not disappointed either, as this commercial perfectly highlights how the passion of Kosta Hronis and his family for what they do makes the produce coming out of Hronis Farms the industry standard that it is.
Check out the commercial for yourself below:
Kosta eloquently shares how his father and grandfather built Hronis Farms into what it is today and how, now that the grower's operations have passed onto him, he continues the Hronis family tradition of cultivating and supplying the best quality produce.
“...we're actually the 3rd generation of table grape growers. Now I'm riding around with my son and that's all very special to see from one generation to the next,” he shared. “I'd say its in our blood, you can't get it out.”
Kosta also explained how his company's partnership with Wal-Mart had helped him and his family grow and bring the best crop to the market.
“I'm proud to be a grape grower for Wal-Mart,” he summed up.
Now that is how advertising should be done.
