MURRIETA, CA - A new veteran has joined the fold over at West Pak Avocado as the company expands its logistics program. Ruben Barahona will be leading the avocado grower’s operation in a new position as the Director of Logistics.
“I am very excited to become part of the West Pak Avocado team,” said Barahona. “I am eager to learn quickly about the avocado business to start applying my experience in logistics and transportation in order to contribute to the company's fast growth.”
According to the press release, Barahona brings over two decades of experience to the Murrieta, California-based grower, packer, and distributor of premium avocados. He has strong global knowledge in transportation, logistics, and supply chain management with a proven track record in his career. Barahona’s success is attributed to being people-oriented, organized, and focused, with insight for streamlining processes and delivering cost reductions while enhancing customer service within complex perishable supply chain environments.
As the new Director of Logistics, Barahona will work out of the Murrieta, California, facility, and will report directly to West Pak Avocado CEO Mario Pacheco.
“We are extremely confident that Ruben’s strong skills and qualifications, plus his high-level professionalism and people focus will be an excellent match for his appointed position and a strong asset to our management team,” stated Pacheco.
The new Director of Logistics comes to West Pak Avocado from his previous position at Chiquita Brands International as Fruit Allocation Senior Manager for North America in Florida. He worked for the brand for 20-plus years as the Transportation Manager in the United States, Panama, and Honduras. His experience also includes Supply Chain Manager for GWF; Chiquita Brands’ global logistics subsidiary in North Carolina; and Sourcing and Allocation Manager for North America, Europe, and Costa Rica.
Barahona is originally from Honduras, which is where he started his career in the produce industry. He holds a bachelor’s degree in Electrical and Electronics Engineering from West Coast University and a master’s in Business Administration from Universidad del Istmo.
Congratulations to Ruben Barahona on this next step in his career!
