West Pak Avocado Touts Success for Product Launches Post-PMA Fresh Summit
- by Robert Schaulis
MURRIETA, CA - Coming off the launch of new retail offerings and the Avo-Opportunities retail marketing program at PMA Fresh Summit, West Pak Avocado is celebrating a successful reception on all counts.
“In support of our many retailers, West Pak’s bagged avocado program provides retail-ready brands that help elevate consumer enthusiasm for avocados,” said Senior Vice President of Sales and Marketing Doug Meyer. “Each of our brands features healthy eating tips and easy recipes on the label with packaging that proudly showcases the American Heart Association’s coveted Heart-Check certification. Our bagged avocado program is designed to give our retailers options that appeal to specific markets and help bolster their avocados sales year-round.”
The global grower, packer, shipper, and distributor of premium avocados officially launched its bagged avocado program and debuted the company’s marketing program on the Orlando, Florida, show floor last month.
“We’re very proud of our offerings and are elated to report that our bagged avocado program has been met with much enthusiasm. First with our organic versions debuted at Organic Produce Summit in Monterey, California, in July and now with both organic and conventional offerings at PMA Fresh Summit in Orlando,” Doug said in a press release.
When asked about the Avo-Opportunities program, West Pak Avocado’s Marketing Manager George Henderson shared that the company’s in-house creative team, or as they are affectionately called in-house, “avo-agency,” is at-the-ready with fresh ideas to help retailers succeed.
“With our Avo-Opportunities retail program we offer personalized packaging, marketing, sales, educational, and retail materials as well as customized digital marketing, video, and social media content and strategy,” George continued. “Retailers can take advantage of our vast knowledge of this favorite green fruit with avo facts, trends, and figures through our dedicated education support program. Our creative team can even serve up easy recipes and serving suggestions for our retailer’s avo-hungry customers. It all comes down to providing our retail clients with the best possible sales and marketing tools so that they can reach their ultimate sales potential. And speaking on behalf of our entire team, we’re thrilled to be a part of that success!”
Congratulations to the West Pak team on a successful Fresh Summit. Here’s to what the holiday season might hold!