BAKERSFIELD, CA - As you map out your strategic stops amidst the expansive PMA Fresh Summit, I was recently told to make a calendar reminder for one not-to-be-missed event. Western Veg-Pro’s Dylan Lym assures me that retailers looking to draw a little more impulse buying to their produce departments will be given a sweet treat at the company’s presidential suite, right next to the Orange County Convention Center in Orlando, Florida.
“Rather than the traditional approach with a booth, we wanted a fun, more exciting way to gather colleagues and customers, and maybe even reveal a thing or two while we are at it,” Dylan says playfully—no, I don’t know what it is either. He simply assures me that Western Veg-Pro has a few things up its sleeve, and is doing it with prizes.
“Fresh Summit is for networking. What better way than a fun cocktail event with a few fun things to take home? Anyone who arrives will be entered to win a gift bag, and one of three grand prizes, but everyone will have a chance to take home something, I assure you,” he says.
Another incentive to attend might just be the plans for growth the company has laid out over the past year, including acquisitions that expanded both its grape and strawberry offerings and the recent introduction of a new market update tool to keep retail and foodservice partners in the loop. So, how do you get in on the fun?
There will be two chances, both Friday and Saturday, 5:00 p.m. to midnight. To make a reservation, click here. The suite is at the Hyatt Regency Orlando right next to the convention center, though which one is yet to be announced.
“We will be sending more details as the event gets closer,” Dylan explains. “So keep an eye on your email.”
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