What’s Better Than Chocolate? Ask SUNSET®
- by Melissa De Leon Chavez
KINGSVILLE, ONTARIO - United Fresh 2019 is just days away with the Windy City positioned for an influx of innovation, and one company will be there to “sweeten” the deal. Next week in Chicago, SUNSET® will unveil the company’s full line-up of premium berries, which includes the newly rebranded WOW™ berries.
“We can’t wait to share our new WOW™ berry line,” said Nicole Balderas, Vice President of Marketing. “The unique flavor notes of each premium berry are—quite literally—better than chocolate and will completely change expectations for how a berry should taste.”
So, what’s in store for attendees? More than a sweet treat or two. From WOW brand ambassadors to a berry special nightcap at the United Fresh Late-Night Party, SUNSET is set to take the show floor and the evening festivities by storm.
According to a press release, the first 150 people to sample the six new varieties of WOW berries will also receive a special take-away.
“SUNSET revolutionized the tomato category by delivering a new level of quality, flavor, and innovation, and we’re going to do it again with berries,” said Paul Mastronardi, President and CEO, and the fourth generation family member to lead Mastronardi Produce. “It’s going to be a banner year for us at United Fresh.”
WOW berries will also be on display in the United Fresh Innovation Award showcase, alongside other SUNSET finalists: Backyard Compostable packaging and Sprinkles™, Tiny Mighty Tomatoes™.
Congrats, SUNSET, on another tasty accomplishment—from the seed to the trade show floor!