The Wonderful Company Announces the Launch of Wonderful Seedless Lemons
- by Jordan Okumura
LOS ANGELES, CA - The Wonderful Company is adding even more citrus heat to its portfolio. The company announced its latest produce brand, Wonderful Seedless Lemons, a naturally seedless, Non-GMO Project Verified variety of lemon, is set to debut in fall 2019.
“As the leading grower, shipper, packer, and distributor of citrus in North America, Wonderful is uniquely positioned to offer this new and innovative variety of seedless lemons,” said Adam Cooper, Senior Vice President of Marketing. “As consumers’ appetite for seedless varieties in produce continues to grow, Wonderful Seedless Lemons will disrupt the industry and become a top category driver for branded produce.”
According to a press release, The Wonderful Company owns the exclusive rights to this new, premium quality seedless lemon variety available in North America. IRI data shows that the lemon category growth and consumer consumption for lemons is second only to mandarins and has nearly doubled in the last five years. According to a third-party study commissioned by The Wonderful Company, 83 percent of lemon buyers state they are likely to purchase a seedless lemon. Ease and efficiency were two of the top benefits of purchasing a seedless lemon, lemon buyers who participated in the study stated.
“We’re encouraged that lemon buyers have expressed their willingness to pay a premium price for seedless lemons,” added Cooper. “This is a game-changer for lemon buyers and will transform how they use and eat lemons in their everyday life. Wonderful has a history of bringing unique and healthy products to market by building trust and brand love with consumers through our $1 billion investment in brand building for Wonderful Pistachios, Wonderful Halos, and POM Wonderful.”
The Wonderful Seedless Lemons’ marketing campaign will introduce new branded packaging, creating a bigger marketplace for bagged lemons, as well as eye-catching in-store POS displays to capture consumer attention while shopping.
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