LOS ANGELES, CA - Wonderful Halos was recently named the No. 1 most-loved healthy snack brand among both parents and children, according to a 2018 Brand Love™ study released by market research consultancy Smarty Pants LLC.
“Parents and kids don’t often see eye-to-eye, but when it comes to healthy snacking, their love of Halos transcends age,” said Adam Cooper, Vice President of Marketing. “Halos has not only earned the trust of parents as that rare sweet snack bursting with ‘Pure Goodness’ the whole family can feel good about eating, but the fact that we’ve become a fan-favorite among our biggest critics, kids—who love them for being a fun, bite-size snack, small enough to hold and easy to peel on their own—is the sweetest reward.”
The company noted that Wonderful Halos is the first healthy food brand to crack the top 10 most-loved list in the Brand Love study’s 10-year history. This year’s Parentfinity™ scores revealed Wonderful Halos as parents' No. 9 favorite brand overall among other brands like Amazon, Crayola, Netflix, and Google. Among children, Wonderful Halos was the highest ranking healthy snack brand. Other brands to make kids’ most popular list included YouTube, iPhone, iPad, Google, Disney, and LEGO.
According to a press release, the annual Brand Love study identifies the brands that capture parents’ and kids’ hearts, time, and purchase power. This year’s study assessed 379 brands across 19 consumer categories, from favorite foods to beloved characters and technology, surveying more than 8,900 parents and children ages 6-12 across the country.
The Smarty Pants Brand Love study comes on the heels of a successful Wonderful Halos season, which featured in-store point-of-sale display programs and digital programs, the press release noted. The campaign also included six television commercials, a Times Square billboard, and an influencer marketing program, where the brand parterned with YouTube stars, such as Ryan of Ryan ToysReview.
“We’re just getting started, and our marketing momentum continues this November as Halos kicks off the season with its multimillion-dollar ‘Good Choice, Kid®’ national campaign,” said Cooper. “This will be complemented by a robust marketing and advertising program with added investment in new in-store point-of-sale displays, and expanded digital and influencer programs.”
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