Wonderful® Pistachios' Diana Salsa Discusses New Big Game Campaign

Thu. January 13th, 2022 - by Peggy Packer

LOS ANGELES, CA - Prime snacking season is only a month away, as the Big Game sends all sports-loving shoppers into the aisles to gather the perfect finger foods for their game-day spreads. Wonderful® Pistachios is making good use of this sales-driving season with the launch of its Big Game campaign.

Diana Salsa, Senior Marketing Director, Wonderful® Pistachios“Football viewing has always been one of the top consumption occasions for Wonderful Pistachios, so we’re giving consumers near and far something to enjoy while watching the Big Game as it happens in our own backyard,” said Diana Salsa, Senior Marketing Director. “In fact, one out of three Wonderful Pistachios consumers say they eat them while watching sports, with football being the most popular of the sports. You can crack open pistachios to take out some of that game day stress!”

The week leading up to the Big Game is one of the biggest retail sales weeks of the year for the Wonderful Pistachios brand, as explained in a press release, and Wonderful Pistachios is utilizing multiple strategies to take this momentum up a notch. Through a partnership with luxe rideshare service Alto, the company is offering discounted transportation and delicious snacking throughout Los Angeles over the game-day weekend.

Wonderful® Pistachios recently revealed the launch of its new Big Game campaign

In addition, fans enjoying the game at home can enter to win an entertainment system through a social media contest, get game day recipe inspiration on Pinterest, and stock up on healthy game day snacks at grocery retailers nationwide. Through the company’s Instagram giveaway, Wonderful Pistachios fans can enter to win prizes including a big-screen TV, sound system, designer cooler, one year’s supply of Wonderful Pistachios, and a $200 gift card for game day snacks and drinks.

The campaign elevates the Wonderful® Pistachios brand as a prime snacking option during the Big Game, a period of extreme sales growth for the company

The supplier’s portfolio boasts a flavor for every shopper. With both classic In-Shell and No Shells options, Wonderful Pistachios brings an array of opportunities to the snacking sector with award-winning flavors like Sea Salt & Vinegar and BBQ, along with the popular Roasted & Salted and Lightly Salted varieties.

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Wonderful® Pistachios