LOS ANGELES, CA - Out-of-home eating experiences are often central to consumers’ lives amongst their busy schedules. Wonderful Pistachios is highlighting No Shells as a perfect on-the-go snack, launching its new Pistachi-On-The-Go campaign spanning six United States markets: Atlanta, Boston, Dallas, Denver, Detroit, and Philadelphia.
“No matter where your next adventure takes you, you can always enjoy Wonderful Pistachios No Shells,” said Diana Salsa, Vice President of Marketing, Wonderful Pistachios. “Our handy to-go packs are not only delicious and nutritious, but they're also the perfect size to fit in your car, backpack, lunch box, or gym bag.”
The campaign employs both traditional and digital promotional tactics to enhance consumer awareness of Wonderful Pistachios No Shells in major urban markets. According to a press release, large billboards featuring Wonderful Pistachios No Shells Roasted & Salted 2.5 oz bags will be displayed in these six major cities to keep the brand top-of-mind.
The campaign includes nearly 80 vibrant car wraps on Uber and Lyft-preferred vehicles. Operating over 40 hours per week in high-traffic areas, these vehicles will feature Wonderful Pistachios’ iconic branding and No Shells pistachios.
The campaign will also include digital placements in frequented locations, including WIFI sponsorship at airports, transit stations, and national parks, electric vehicle charging station displays, and on-screen entertainment for Uber and Lyft passengers.
Wonderful Pistachios is also teaming up with local influencers in each market to highlight the convenience of No Shells. These influencers will share engaging content showcasing how Wonderful Pistachios No Shells are the perfect on-the-go snack to create buzz and drive awareness with their dedicated audiences.
Wonderful Pistachios’ No Shells award-winning flavors lineup includes Chili Roasted, Sea Salt & Vinegar, Sea Salt & Pepper, Honey Roasted, Smoky Barbecue, and Jalapeño Lime. With 6 g of protein and 3 g of fiber per serving, these better-for-you snack options don’t sacrifice flavor or nutrition.
Keep an eye out for those Wonderful spots as the campaign gets underway!
