Wonderful Pistachios Partners with 49ers' Richard Sherman
- by Anne Allen
UNITED STATES - For those who are decidedly more in the know than me, it’s no surprise that the Super Bowl is this Sunday. What may be surprising to some, however, is that Wonderful Pistachios tapped Richard Sherman, 49ers Cornerback, to promote its No Shells Chili Roasted flavor.
In a recent Instagram post, Sherman said, “I’m bringing the heat [fire emoji] this Sunday. So should you.”
Bursting with big, bold flavors, the No Shells Chili Roasted offering is perfect for those football superfans and die-hard pistachio nuts. Red pepper, garlic, and vinegar pack a punch, ensuring that every consumer will be able to tackle their Big Game cravings.
Whether you’re rooting for the Chiefs or the 49ers—my dad would consider it sacrilegious if I rooted for anyone but the Niners—you can bet that this partnership will be a sure-fire hit.
Will other produce partnerships shake out after the Big Game? If the 49ers win, will Sherman see more brands chasing after him? And how many of those will be related to fruit or veg? AndNowUKnow will continue to report.