Wonderful® Pistachios Reaches Billion-Dollar Milestone
- by Lilian Diep
LOS ANGELES, CA - The Wonderful Company has a wide-reaching portfolio of categories, each with a recognizable brand to call its own. So it is no small feat for any one of these brands to achieve a standout milestone among the rest, and under the company’s umbrella it is Wonderful® Pistachios that gets this honor. The company announced that the pistachios brand is the first of its categories to break through the $1 billion milestone for its annual North America retail sales.
“The introduction of Wonderful Pistachios into the billion-dollar brand club is such an extraordinary moment in our company’s history, and we’re proud of our team who made this possible,” said Adam Cooper, Senior Vice President of Marketing for The Wonderful Company. “We’re incredibly grateful to our Wonderful Pistachios family who have contributed to building this brand over the past 12 years and want to give thanks to the full Wonderful Pistachios family, including our growers; we’re more optimistic than ever about what’s in store for the future.”
That future includes more innovations, with plans for two new Wonderful Pistachios No Shells flavors, BBQ and Sea Salt & Vinegar, to be introduced in spring 2021.
Having recently launched its new Wonderful Pistachios No Shells flavors and broader messaging on plant-based eating, the company expressed its confidence in even more success for its premium nut brand. As to what spells that success, this can be attributed to several specific factors, according to a press release, including the popularity of Wonderful Pistachios No Shells.
IRI data shows the brand is among America’s fastest-growing snack names and drives double-digit growth, with Wonderful Pistachios No Shells Chili Roasted and Honey Roasted having brought mostly incremental sales while the classic in-shell Wonderful Pistachios continue to drive volume with over 14 percent household penetration and 81 percent overall brand awareness for Wonderful Pistachios.
And there is more to come, the company assures.
“Our talented team at Wonderful Agency has created compelling, humorous, and culturally relevant campaigns over the years to build mainstream brand awareness for Wonderful Pistachios, including our iconic ‘Get Crackin’ campaign, which featured some of the most recognizable Hollywood talent, including Snoop Dogg, Khloé Kardashian, and even Miss Piggy, as well as Super Bowl commercials with Stephen Colbert and Psy, while subsequent campaigns featured Richard Sherman, John Cena, and now Tony Gonzalez,” said Michael Perdigao, President, Wonderful Agency. “It’s with great excitement we’ll continue to promote the brand in its many years to come.”
The brand will continue to invest in multimillion-dollar marketing, such as its new The Next Big Thing campaign, featuring plant-based eaters and athletic elites Tony Gonzalez, Pro Football Hall of Famer, and Kendrick Farris, world-class weightlifter and Olympic athlete.
Wonderful is also reviving the successful Almost Everyone Loves No Shells campaign featuring Sheldon the tortoise.
Congratulations to the Wonderful team on this latest achievement!