LOS ANGELES, CA - It has been a joy to see Wonderful® Pistachios’ Get Crackin’ commercials popping up on TV since their official launch last month. Now, the company is adding another new commercial to its campaign featuring mobile robot dog Spot® from Boston Dynamics.
Running across cable outlets, digital streaming platforms, and on social media, the new advertisement shows how this robot enjoys cracking open Wonderful Pistachios. According to a press release, viewers can enjoy how “Spot does it obediently” cracking open a pistachio with its claw-like mouth, followed by Spot enthusiastically wagging its imaginary tail and being praised as a good boy.
Additional TV spots as part of the campaign have included how nursery rhyme legend Humpty Dumpty "does it with a great fall," how the Universe "does it with a big bang," and how the world's number-one-ranked competitive eater Joey Chestnut "does it like a champ." In April, Wonderful Pistachios will release its next Get Crackin’ advertisement, which will feature PAC-MAN™.
As we continue to hear about new updates to this campaign, ANUK will be sure to report.
