PELION, S.C. - WP Rawl is teaming up with Cynthia Sass, Registered Dietition and three-time New York Times best-selling author, to promote Nature’s Greens’ 2016 “Back to Fresh” campaign.
“As a leader in the category, it is important to us to continuously look for new ways in which to help our customers and consumers,” Ashley Rawl, Vice President of Sales, Marketing and Product Development, stated in a press release.
This particular campaign, which looks to promote healthy eating to consumers by taking out the guesswork, is a year-round, all-encompassing, tightly-branded campaign. It does this through monthly recipe and lifestyle content themes geared to inspire and ease healthy food prep for consumers.
Sass, who is an author, columnist, and practitioner with a Master’s degree in nutrition science, public health, and formal culinary training, has been the sports nutrition consultant to four professional sports teams and is currently HEALTH magazine’s contributing nutrition editor.
“We are so happy to partner with Cynthia in 2016 and are excited to learn from her as we grow our nutrition messaging and be a powerful source not just to us but to leafy greens consumers as well,” Rawl added.
One of the earlier companies to give consumers more helpful information by putting callouts on its packaging, the company stated that this partnership is another step in its continuous effort to stay ahead of market trends.
But the heroes of the “Back to Fresh: Make Your Plate Green in 2016” campaign, according to the release, are the leafy greens, which have been a growing demand for consumers.
The campaign, and WP Rawl’s partnership with Sass, will debut at the company’s booth in the South Carolina Pavilion at PMA Fresh Summit. To learn all about this and more, stop by booth #1025 in Atlanta, Georgia, next weekend.
