PELION, SC - WP Rawl is partnering with National Kale Day to bring new promotional materials to retailers and consumers, as well as three nationwide events to celebrate the increasingly popular leafy vegetable.
“As we head into our busy season this month, we are very happy to kick it off as a sponsor of National Kale Day,” said Ashley Rawl, Vice President of Marketing, Sales, and Product Development at WP Rawl. “We are committed to growing the kale category in various ways and we believe this partnership is a great way to increase the visibility, and ultimately consumption of kale.”
WP Rawl and National Kale Day will share new recipes through a National Kale Day-Kale Up! eCookbook available on WP Rawl’s Facebook page, as well as how-to videos, and even a “What Kind of Kale Are You?” quiz, according to a press release. Retailers will also have access to ad slicks and POS materials to promote the event.
Over two hundred attendees will revel in a Raw Kale Tasting Bar this Wednesday in New York as WP Rawl kicks off its flagship event. In Atlanta, Queen of Kale will celebrate with a tasting party and live event from 4 to 8 pm at Om Point Yoga/City of Life Café where attendees can try Nature’s Greens Tangy Citrus Kale Yeah! Salad, and much more. Additionally, more than 300 school children in Hickory, NC will celebrate with free kale samples courtesy of WP Rawl and Nature’s Greens.
Follow the latest happenings on National Kale Day by using #KaleDay 2014 and #NaturesGreens on social media.
