Yerecic Label Honored With Top Prizes at LabelExpo
- by Robert Schaulis
NEW KENSINGTON, PA - For its eye-catching and complimentary labeling, Yerecic Label took home top honors at both Flint Group’s 12th Annual Narrow Web Print Awards at LabelExpo and the TLMI Annual Awards Competition. Fresh off the heels of the Tag and Label Manufacturers Institute’s (TLMI) Annual Meeting in October, the awards celebrated Yerecic’s print quality and its knowledge of the industries it services.
“We are honored to be recognized for print quality by both the Flint Group and TLMI,” said Yerecic Label President Art Yerecic. “Recognition like this inspires and motivates the Yerecic Label family to continue to grow and achieve excellence.”
The company's Mint Mojito FlagTag! Label, printed for North Shore Living Herbs’ new potted herb line, earned accolades from Flint Group.
“The premium print quality we achieved on our recipe tags with Yerecic Label really allowed our finished recipe to pop on shelf,” said North Shore Living Herbs Director of Marketing Micki Dirtzu. “Our vision of capturing summer entertaining with fresh ingredients that consumers are looking for through offering a refreshing Mint Mojito recipe on our potted North Shore Living Herbs® Mint was a success.”
Yerecic's Eat Chicken National Chick Month label was also honored by Flint Group for the particularly clever way it used cross-promotion to help encourage impulse meal planning purchases at retail stores.
“The design of the label perfectly complemented our objective to bring Suddenly Salad and chicken together to the center of the plate, and the quality of the final graphics really made the labels pop,” said Ashley Wright of General Mills. “I even had people taking pictures of the labels in-store and sending them to me because they were so excited.”
After TLMI Annual Meeting, two of the company’s other labels were recognized for print excellence as part of the TLMI Annual Awards Competition. The Awards focused on innovation, technical achievement, and print quality.
The Pub Burger label printed for National Beef took home first place for the Flexographic Process Prime category, and also won Best in Class for the Flexography and Letterpress category. The label will subsequently be entered into the World Label Awards Competition and published globally in industry magazines.
Entrants of the competition were judged confidentially by a panel of knowledgeable and impartial experts from the label industry.
For more on developments in the produce labeling industry, including innovations and accolades, stay tuned to AndNowUKnow.