Yerecic Label Rebranding with New Logo, Website and Tagline

Tue. September 2nd, 2014 - by Andrew McDaniel

NEW KENSINGTON, PA – Yerecic Label has revamped its branding to accurately reflect its mission and the fresh industries it serves.  The company has rebranded with a new tagline, website and logo.

Art Yerecic, President of Yerecic Label“Since Yerecic Label opened in 1969, we have focused on serving supermarkets and perishable suppliers,” said President Art Yerecic. “Perishable departments are full of vibrant colors so it made sense for us to reflect these industries with a light and bright style of our own.”

Yerecic kicked off the rebrand with the launch of its new website.  It features easier navigation that allows buyers to look at labels and product lines that are specific to their department, according to a press release.  Check out the website by clicking here.

The new tagline is: Entice. Inform. Inspire.  These words showcase what Yerecic’s labels do for shoppers as well as what differentiates the company from other label manufacturers, according to a press release.

Rich Thoma, VP of Sales and Marketing“The labels entice shoppers to learn more about your product through appetizing photos and eye-catching designs,” said VP of Sales and Marketing Rich Thoma. “By investing in consumer research, Yerecic knows what information consumers want on-pack such as step-by-step recipes or storage information. The visual appeal and relevant information inspires shoppers to think ‘this is dinner tonight’…putting your product in their cart.”

Keeping the electric blue box that Yerecic is known for, the company has also simplified its logo to have a lighter feel.

With this fresh rebranding, Yerecic looks like it's poised for the future!

Yerecic Label