Yes! Apples Debuts New Online Store; Kaari Stannard and Tenley Fitzgerald Discuss
- by Lilian Diep
GLENMONT, NY - While COVID-19 spurred the rapid rise of e-commerce, the sector continues to grow thanks to the convenience and ease that it offers to shoppers everywhere. The fresh produce industry is getting in on the action as Yes! Apples has rolled out the launch of its new online store where consumers can order its apples to be shipped directly to their front doors.
"Yes! Apples continues to build its reach to consumers across the country as it brings New York-grown apples coast-to-coast," said Kaari Stannard, Chief Executive Officer. "Consumers today are omnichannel shoppers—they shop in-store AND online—so we need to meet them where they are. We want to bring awareness of not only high-quality existing varieties but also new varieties."
Through the online platform, shoppers can now access specialty varieties that do not yet have widespread distribution directly from the company. According to a release, initial offerings on the site will include Rave®, SweeTango, Honeycrisp, Gala, and SnapDragon® varieties, with more planning to be added as they become available.
Yes! Apples is one of the first apple brands to use a multi-channel approach to connect directly with its consumers outside of the produce aisle. To support its growth, the company drives shoppers to retail through lifestyle content and online partnerships.
"The online Yes! Apples shop allows us to reach customers in regions where retailers don't sell our apples," commented Tenley Fitzgerald, Vice President of Marketing. "We want everyone to have access to our superior product. It's the next best way to experience the taste and quality of our apples without picking them yourself."
The company’s e-commerce site features flat rate shipping, recycled or recyclable packaging, and other branded merchandise and complementary apple items.
With online marketplaces continuing to grow, how will this new launch foster Yes! Apples’ future expansion? Stick with AndNowUKnow for updates.