SAN JOSE, CA - If you weren’t already pumped for the Canadian Produce Marketing Association’s (CPMA) upcoming convention, let me give you some news that will get you there. During the show’s “Cybersecurity – Before and After an Incident” panel, ZAG Technical Services Chief Executive Officer Greg Gatzke will be sharing his exclusive insights.
“It cannot be said enough, cybersecurity is one of the greatest risks to modern agriculture and today’s food supply chain,” Gatzke commented. “As we’ve seen, recent ransomware attacks left businesses unable to operate and food not delivered, highlighting the reach a single attack can have. Cyberattacks do not affect their target alone, but potentially anyone up and down the target’s supply chain, as well.”
The session will be moderated by Oppy’s Steve Roosdahl and presented so industry members from every level of the supply chain can understand the risk and responsibility of cybersecurity challenges. Speaking to the before and after of a cyber incident, the panel will include how companies prepare and protect themselves, what happens when an attack occurs, and how to plan for recovery with limited business interruption.
According to a press release, other members of the panel include Erik Larsen of Duda Farm Fresh Foods, Kevin Potter of L&M Companies, and Sem Ponnambalam of Xahive. ZAG Business Strategist Dave McCary, a 17-year industry veteran, will also be in attendance at the show.
“Every competitive advantage in the fresh food supply chain is dependent on technology for success,” remarked McCary. “Protecting the IT assets of the agriculture industry is how we ensure we can continue to feed the world fresh food, year-round, with consistency and confidence.”
This will be ZAG’s first year at CPMA, so be sure to connect with the team at the event. We hope to see you there!
