MONTREAL, CANADA - With CPMA’s annual Convention and Trade Show only weeks away, Zespri must be feeling pretty excited. Not only do they get to rub elbows with the cream of the crop, so to speak, but the company has the chance to showcase its show-stopping kiwifruit. I had Sarah Deaton, Shopper Marketing Manager for Zespri, on hand to tell me why the company looks forward to the yearly convention and what delectable treats they will be showing off.
“We love coming to CPMA because it’s a great way to see the whole community in one place,” said Sarah. “It is a great opportunity to meet with key decision makers and members in the Canadian fresh fruit sector. It’s perfect timing as well, as our Zespri SunGold season starts in May!”
Yes, Zespri’s coveted SunGold Kiwifruit is back and better than ever. Consumers go ga-ga for the flavor and the chance to add new tastes to their repertoire. While consumers may have trouble finding the SunGolds, Zespri has Market Development Managers on hand to help retailers set programs for the upcoming season. A focus on visibility is key—large displays near grapes and berries have been successful. A recent third-party merchandising study has also found that doubling the kiwifruit display size results in double the sales! Impulse buying can also be a retailer’s friend, as secondary display locations outside of the produce section by the checkout can help catch the interest of shoppers. Zespri is going into the CPMA convention with a special message for retailers.
“Get with the Program! Retailers don’t want to miss out on the opportunity to grow incremental department sales with Zespri SunGold Kiwifruit,” Sarah said. “Retailers will definitely want to ‘Get with the Program’ as shoppers will be looking for Zespri SunGold Kiwifruit.”
Zespri recognizes that Canada is its own market—one with great fruit consumption per capita. As excited as the company is about the prospects of the Canadian kiwifruit market, you should be even more excited to stop by and visit its booth on the CPMA expo floor. The Zespri booth will feature a prize wheel (because who doesn’t love spinning a wheel and getting a prize?) and the chance to meet with the company’s Market Development Managers to learn about its promotional programs and to set plans for the upcoming Zespri season in May.
Wanna spin the wheel? Stop by booth #2214 for a chance to win and be wowed by some stunning kiwifruit.
For more exclusive interviews to get you pumped for CPMA, keep reading AndNowUKnow.
