4Earth Farms Kalettes Available for Sale with Excellent Supply


Thu. October 16th, 2014
- by Christofer Oberst     

LOS ANGELES, CA – 4Earth Farms is currently harvesting and shipping its first major crop from its new Kalettes program. Due to the high demand surrounding this new produce offering, 4Earth Farms expanded the acreage devoted to its Kalettes earlier this year. It is now in the midst of reaping the benefits of that expansion.

Mark Munger, VP Sales & Marketing“Here at 4Earth we constantly strive to bring new and unique items to the marketplace while maintaining the highest of quality standards for our customers. Our testing of Kalettes crops began over 18 months ago, leading to our increased growing acreage following customer demand that far exceeded our expectations,” said Mark Munger, VP Sales & Marketing at 4Earth Farms. “We are thrilled to finally have the product on shelves and available in significant supplies to retail and foodservice across the US.”

According to a press release, Kalettes, a cross between Russian Red Kale and Brussels sprouts with a light, peppery taste, are easy prep items which can be sautéed, roasted, or eaten raw with excellent results. Because of the immense popularity kale and Brussels sprouts have enjoyed in recent years, the excitement surrounding Kalettes has been very encouraging for 4Earth Farms.

“The response to Kalettes has been overwhelmingly positive and we are excited to be at the forefront of their availability to the market,” Munger said.

4Earth Farms will be offering Kalettes year-round from its farms along the Baja-Mexico peninsula. They will be offered in a 6oz size for retailers as well as a 3lb bag for foodservice use. In order to help support sales the grower will be providing its retail partners with POS support materials which answer many of the common questions consumers might have about this new product.

“With any new offering comes the task of educating customers on aspects of the product they may be unfamiliar with,” Mark Munger explained. “Making Kalettes POS materials available is our way of helping consumers get the information they want quickly and easily right there in the store.”

4Earth Farms shares that it has sample packs and pricing information available for any interested retail parties.

Congratulations on the start of this exciting harvest season, 4Earth Farms!

4Earth Farms

 
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