6 Products Not to Miss from This Year's Viva Fresh Produce Expo
- by Christofer Oberst
AUSTIN, TX - If you missed the Viva Fresh Produce Expo last weekend, my condolences. The energetic show was full of life and jam-packed with exhibitors from A-Z debuting and re-introducing some of their latest products to high profile buyers throughout the Southwest U.S. to get them excited about what’s to come. If you were unable to attend this year, check out some of the products that we caught at the show…
Pure Flavor – Living Lettuce
Pure Flavor is stepping foot into the living lettuce category with this all-new product, debuting in five varieties: Boston Green, Boston Red, Green Oak, Red Oak, and Spring Mix, which includes two different types of lettuce in a single growing medium. According to the company, everything from the lettuce to the growing medium is 100% compostable, while the innovative bouquet-shaped packaging is recyclable. Consumers can continue watering the lettuce to keep it fresh and nourished until it is consumed.
J&D Produce – HoneySweet® Onions
During the Virtual Field Tour and on the show floor, J&D Produce presented what it calls the most “eatable” onion anywhere. It says exactly what it is on the tin. Available year-round, this unique, extremely mild onion takes on a pleasant signature sweet flavor that took some attendees, including me, by surprise.
Yerecic Label – Safety Reseal Label
Yerecic Label recently launched its new Safety Reseal label, which helps keep clamshells closed during transit, ensures product safety through tamper evident features, and allows customers to reseal packages to maintain freshness, all while providing companies ample room to feature important product information. With food safety as a number one priority, the new label assures consumers that the product has not been altered or touched during transit from the farm.
Village Farms – Cherry No. 9 Fall in Love Again™ and Cabernet Estate Reserve™
Two of Village Farms’ latest cherry tomatoes were presented on the expo floor, both of which are branded toward consumer demands, wants, and needs. Excellent for snacking, Cherry No. 9 delivers exceptional quality with robust flavor, while the versatile Cabernet Estate Reserve offers a remarkably unique eating experience. During the show, Texas retailers expressed great interest in adding these new Village Farms exclusive varieties to their sku mix. In addition, they meet the value-added consumer demand for Locally Texas Grown product.
Calavo Foods – AvoMayo
Calavo Foods is re-thinking avocados with this new product. AvoMayo is a true mayo that helps consumers get the nutritional benefits of avocado with less bad fats and calories than the leading traditional brands, the company tells us. AvoMayo is currently available in an 18 oz. bottle for retail, but is also available in a foodservice packed 12/24 oz. pouches or 2/1 gallon jugs.
RPE – Bite-sized Potatoes
Packed under its Tasteful Selections label, RPE has introduced six varieties of bite-sized potatoes, including Honey Gold, Ruby Sensation, Sunrise Medley, Golden Temptation, Purple Passion, and White Delights. Honey Gold, in particular, offers a buttery, sweet taste with an attractive gold flesh and is available in 24 oz. 1-bite; 28 oz. 2-bite; and 40 oz. 3-bite poly packages, and 24 oz. 1-bite and 28 oz. 2-bite mesh packages.
If you missed it, we also looked back at some of the highlights from the show. Check it out by clicking here.
For more coverage on the Viva Fresh Produce Expo and our visit in Austin, TX, stay tuned to AndNowUKnow.