Afresh Appoints Jenna Wills as its New Vice President, Head of People; CEO Matt Schwartz Weighs In


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Wed. June 9th, 2021 - by Chandler James

SAN FRANCISCO, CA - Food waste is akin to heartbreak in the fresh produce industry, and Afresh Technologies is mending the hearts of its partners. The company eliminates food waste by optimizing fresh forecasting, ordering, and store operations, and recently appointed a new executive to help further its goals. Jenna Wills has been named as the new Vice President, Head of People, helping to ensure the right programs, tools, and processes are in place, and championing a culture that encourages authenticity, fosters belonging, and enriches employee experience.

Jenna Wills, Vice President, Head of People, Afresh“My passion for people and food perfectly aligns with Afresh’s mission—reducing food waste and climate emissions, while making fresh, nutritious foods accessible to everyone,” said Wills. “I am proud to join a company making tremendous positive impact on the planet, and appreciate that Afresh recognizes the value in a diverse team being best positioned to serve historically marginalized populations uniquely at-risk of food insecurity and health-related concerns.”

Wills brings nearly a decade of human resources and people functions experience to Afresh, across the media and tech industries, with expertise in coaching, leadership development, and cultivating diverse teams, a press release stated. She was integral in creating the practices and philosophies of the HR Business Partner function at Credit Karma, applying a wealth of experience from her former roles at Time, Inc. Wills also served as communications director for NYU’s Society for Human Resources Management (SHRM) chapter and held multiple roles with Time, Inc.

Jenna Wills has been named as Afresh's new VP, Head of People, helping to ensure the right programs, tools, and processes are in place, and championing a culture that encourages authenticity, fosters belonging, and enriches employee experience

The new VP aims to build a world-class people function that unlocks the greatest potential in Afresh team members, driving value for employees and the company alike. She holds an M.S. from New York University in HR Management and Development, and is a Tufts University graduate, with a major in Spanish and minor in Entrepreneurial Leadership Studies.

Matt Schwartz, Chief Executive Officer, Afresh“As Afresh continues to grow, it’s important to ensure that heart is at the forefront of everything we do and that we continue to foster a work environment where our team, partners, and customers feel welcomed and valued,” said Matt Schwartz, CEO. “Jenna brings deep experience, empathy, integrity, and authenticity to this role.”

Congratulations to Jenna Wills on landing this awesome position!

Afresh