A.J. Trucco Announces the Launch of TruStar Limes
- by Kayla Webb
NEW YORK CITY, NY - Sipping an iced beverage by the pool is my kind of summer, but what would these fruity drinks be without limes? Probably still delicious! Just in time for summer and the influx of (produce) items needed for the perfect chillax sesh, A.J. Trucco announced TruStar is expanding its program to include limes, set to launch this season.
“With branded produce becoming increasingly more important in store, we feel the addition of limes to our TruStar brand is a natural complement to our current TruStar offering,” said Nick Pacia, CEO of A.J. Trucco. “We are pleased to offer this program year-round and know that the extension of our brand will translate to strong sales in-store.”
Sourced from Veracruz, Mexico, TruStar limes will be available year-round in 10 lb boxes and retail packs that will feature the recognizable, color-coordinated logo mark and design familiar to TruStar products. And, according to a press release, TruStar’s new lime program will play an integral role in ensuring the finest quality product goes from farm to shelf.
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