BOISE, ID – Looking to bolster its marketing efforts and continue to engage customers across a variety of platforms, Albertsons Companies has announced the appointment of Guy Burgstahler as the company’s new Vice President of Advertising.
"Guy is a creative visionary with proven experience building engagement and loyalty among a variety of customers," said Shane Sampson, Chief Marketing & Merchandising Officer. "Our banners have a great story to tell, and Guy will have plenty of material to work with throughout our operating areas. We have deep ties to the communities we serve, and we are poised to compete as fiercely as ever in our stores and across our digital platforms."
Burgstahler joined Albertsons last week, where he will work out of the company’s Boise corporate campus.
According to a company press release, Burgstahler has a great track record of driving well-known brands in diverse industries to dominant positions in their markets. Burgstahler brings more than 20 years of advertising leadership experience, having previously served in similar roles with Dick's Sporting Goods, PetSmart, and Tractor Supply Company.
During his time at Dick’s, Burgstahler helped drive the company to the top of sporting goods retail through innovative omni-channel campaigns. He also helped to increase PetSmart's comp traffic with targeted multi-media and integrated campaign strategies and spent the last five years as a marketing executive for category-leading manufacturing brands.
Most recently, Albertsons noted, Burgstahler worked as an entrepreneur, as a partner in a full-service marketing agency in Florida.
Burgstahler is a graduate of the State University of New York at Buffalo, and according to Albertsons, he has a passion for family, sports, and volunteering with organizations that benefit youth.
We at AndNowUKnow would like to congratulate Guy on his new appointment and wish him and the Albertsons team the best.
