BOISE, ID - Albertsons is taking to Facebook and Instagram for its latest visibility strategy. The Albertsons Media Collective recently made a monumental announcement, revealing that the retailer is turning its attention to testing shoppable online ads.
“The interactive digital experience allows shoppers to connect to their local store to clip offers and add products—that they are interested in—to their shopping list. We are merging product and promotional data to enable advanced targeting, actionable content, and measurable performance,” Albertsons Media Collective stated in a LinkedIn post.
In partnership with Kargo and Meta, Albertsons will be rolling out a pilot to implement digital circular ads via social media. Replacing traditional digital circular ads with this dynamic campaign aims to meet more consumers where they are.
The post went on to note that in the future, Albertsons plans to expand the campaign to display and connected TV platforms in addition to localization and personalization strategies.
With such exciting plans on the horizon, we can’t wait to see what comes next.
