Aldi Enters New Foodservice Partnership With McDonald's
- by Anne Allen
MUNICH, GERMANY and UNITED STATES - We as an industry are a resilient one, and grocers like Aldi are proving this point. The retailer’s German operations, Aldi Süd and Aldi Nord, recently announced their partnership with McDonald’s German branch. In the wake of COVID-19, restaurant closures have been unavoidable, but Aldi is supporting workers in their time of need. Both Aldi Sud and Aldi Nord have signed an agreement with McDonald’s Germany that will refer workers from the burger chain to the retailer’s stores.
“We are very pleased that we are receiving support from McDonald’s Germany in such an uncomplicated manner,” said Stefan Kopp, Managing Director of Buying and Spokesman for Aldi Süd’s Board of Directors. “In sales and logistics in particular, our employees work tirelessly to cope with the high demand and to secure the food supply.”
According to a press release, McDonald’s workers can be deployed to Aldi as long as required, after which they can return to the fast casual chain.
“Everyone in Germany is currently asked to do their part to cope with the crisis. With this solution, we can do this and at the same time offer a classic win-win situation: Our employees can—if they want to—continue to be employed. At the same time, Aldi benefits from additional resources. And this ensures for the company in Germany that Aldi can act fully even during the crisis,” said Holger Beeck, CEO of McDonald's Germany.
Nicolás de Lope, Managing Director of Aldi Netherlands, and Spokesman for the Board of Directors of Aldi Nord, added: “Special times require special solutions. This form of cooperation has so far been unique for ALDI. We are convinced that we can overcome this crisis with unconventional solutions and strong cohesion. "
Retailers in the United States are enacting similar programs, as Florida chain Sedano’s has brought on workers from local restaurants. In addition, Giant Eagle has partnered with brands in Pittsburgh, Pennsylvania, a press release explained, to ensure that workers are able to support themselves during this difficult time.
With demand for grocery seemingly not about to let up, these crucial partnerships are a key part of what makes this industry as strong as it is. Keep reading AndNowUKnow for the latest retail news.