DALLAS, TX - Is there anything better than a bag of chips and a bowl of creamy guac? Apparently, there is—down in Dallas, Texas, Avocados From Mexico (AFM) partnered up with Trinity Groves to open an entire restaurant focused entirely on avocados. The day has come everybody, my dream has been realized.
“With the opening of AvoEatery, we are moving beyond brand marketing to experiential marketing, where we will be able to inspire consumers with the versatility of this super-fruit while learning directly from those same consumers about what they crave,” said Alvaro Luque, CEO of Avocados From Mexico. “There’s so much more than guacamole—you could come into AvoEatery every day for almost a whole month and try a new avocado dish each time!”
According to the press release, the AvoEatery is the world’s first polished-casual restaurant focused entirely on avocados. Featuring 29 avocado dishes, 10 avocado cocktails, and a full bar, AvoEatery aims to drive innovation on menus nationwide.
“When we created the menu, we wanted to surprise and delight people with the versatility of the fruit,” said David Spirito, Senior Director of Culinary and Foodservice at AFM. “We’re already hearing from our restaurant partners across the country that what we’re doing is going to influence their own menus, and that is really exciting. We want to inspire home cooks and restaurants nationwide to push the boundaries of how they’ve always used avocados."
Avocados From Mexico supplies 84 percent of the U.S. avocado market, and the brand has employed increasingly creative marketing techniques to both drive and satisfy consumer demand. The new restaurant concept expands these efforts by serving as an avocado innovation incubator to test inventive avocado uses across the menu and use these learnings to validate consumer interest and share insights with restaurants coast-to-coast.
“This place is really unlike anything you’ve ever experienced,” continued Luque. “When people dine at AvoEatery, they’re becoming part of avocado innovation nationwide. As the first to try some of the most inventive dishes using avocados, our guests’ choices will help us become smarter marketers every day, as we learn first-hand about recipes, pricing, promotions, seasonality, and consumer habits. AvoEatery is a place where you can come to have a simply amazing meal entirely focused on avocados and shape the future of avocado menu items with every bite.”
Some dishes listed in the press release include:
- A guacamole flight
- A suite of six different avocado toasts
- Salads and bowls
- Differentiated entrées
- Avocado-inspired desserts
- Avocado drinks and cocktails
“Trinity Groves has become a dining destination throughout the last five years, and since the beginning, we have prided ourselves on providing variety and unique concepts to our diners,” said Phil Romano, Co-Owner of Trinity Groves and Creator of over 25 restaurant concepts. “We’re excited to keep bringing new, innovative restaurants to Trinity Groves, and with this latest venture, AvoEatery, we’re able to bring to Dallas a restaurant people haven’t experienced before in this city, or even in the U.S.”
The ambiance is also taking a green twist, resplendent in modern artwork and avo-inspired décor. AvoEatery opened its doors softly on January 30 with dinner service. After sustaining a steady influx of seasoned avocado lovers and avo-venturous eaters, the restaurant added a lunch service the day after Valentine’s Day to offer even more opportunities for people to love the menu.
To spread more of that avo-love, AFM is launching its AvoArt Campaign, which showcases AvoEatery dishes as works of art. Through the campaign, avocado fans will be invited to share the videos through the two platforms with the hashtags #AvoArt and #AvoEatery for a chance to win an all-expense-paid trip for two to dine at AvoEatery. More information can be found at avoart.com.
What other innovative dream-turned-reality projects will Avocados From Mexico take on next? Stay in the know with ANUK.
