Avocados From Mexico Morning Dream Team Campaign and Retail Display Contest


Fri. March 7th, 2014 - by Jordan Okumura-Wright

<p> Avocados From Mexico has launched its newest retail display contest which started March 3 and runs till March 31, featuring the company’s Morning Dream Team partnership with the American Egg Board and Cholula Hot Sauce. The partnership will enhance usage of avocados for breakfast and promote nutritional benefits while increasing consumption.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Maggie Bezart Hall, Vice President of Trade &amp; Promotion, Avocados from Mexico, tells AndNowUKnow, “What better time to promote Avocados, Eggs and splash of Hot Sauce then during Lent, leading in to spring brunch entertaining. With Easter being late in April, Retailers should capitalize on this important day part, breakfast/brunch, by advertising these partners and many others during the months of March and April.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Retailers are encouraged to build attractive displays that utilize the Avocados From Mexico’s Morning Dream Team signage and recipe tear pads. The recipe tear pads include four creative recipes, including Avocado &amp; Chorizo Breakfast Tacos, Breakfast Wraps, Ham, Avocado, and Egg Breakfast Bowls, and Mini Avocado &amp; Pepper Jack Quiches. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Each retailer that turns in an entry form will receive a $25 gift certificate for that store, while Avocados From Mexico will also provide a minimum $1,500 prize for the winning display(s). Entries will be judged per each retailer’s specific criteria. Contest rules and restrictions are to be determined by each chain as well.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The display contest is accompanied by a consumer sweepstakes which encourages consumers to visit www.avocadoallstars.com to enter for a chance to win a $2,000 grocery gift card. In-store radio, National FSI, digital advertising, with 12 million impressions, and social media promotion will also help generate excitement around the campaign and contest.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.theamazingavocado.com/#" target="_new">Avocados from Mexico </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">