CHICAGO, IL - Avocados from Mexico (AFM) is gearing up for a jam-packed showing at the upcoming United Fresh expo with programming to drive consumer demand.
Attendees can learn about the vertically integrated marketing program, which includes social media partnerships, coupons, demos, permanent displays, as well as “Seasonal Programs” to help drive interest 365 days of the year.
Also, attendees are encouraged to not miss out on the live demonstration of iBeacon retail technology. This innovative device enables shoppers to receive targeted offers as they shop. There will also be a demonstration kitchen serving avocado samples based on four core uses: guacamole, sandwiches, salads, and snacking.
Maggie Bezart Hall, VP of Retail and Promotion, said that the United Fresh show “gives our team a unique opportunity to meet with attendees to discuss programming that will meet their department needs for increasing avocado sales and consumption throughout the year.”
Retailers can also learn more about AFM’s collaboration with the Partnership for a Healthier America’s new FNV brand that promotes fruit and vegetable consumption to teens and moms using the same compelling and catchy marketing that major consumer brands do, according to a press release.
“AFM is proud to be a founding supporter of FNV, and we’re pleased to highlight the program along with our other marketing initiatives at United,” said Alvaro Luque, President of AFM. “Mexico is the leading supplier of avocados in the U.S., representing over 70 percent of all avocado volume, and we are proud to drive awareness of this versatile and nutrient-dense fruit.”
AFM has had quite a busy year so far, and still has big plans to drive demand with major advertising, PR, promotions, and digital campaigns. Stop by booth #1614 during United Fresh 2015 to learn more about these latest initiatives.
