Bard Valley Natural Delights™ Announces New "My First Date" Sweepstakes

Tue. June 14th, 2016 - by Laura Hillen

YUMA, AZ – To continue a drive towards consumer demand, Bard Valley Medjool Date Growers has announced a new consumer sweepstakes through its brand, Natural Delights, titled “My First Date.”

The video sweepstakes will call on consumers to create and submit a story about their first experience with Natural Delights, or one related to Medjool dates. 

“We are committed to supporting our retail partners by driving consumer awareness and demand for Natural Delights products year-round. Our combination of trade support programs and consumer demand building activities have resulted in the Natural Delights brand having ten times the sales rate of all other date brands combined,” said Erin Hanagan-Muths, Director of Marketing.

The company clarified in a press release that each video must feature its packaging or product in a recognizable way, and can be no longer than 60 seconds. Prizes will include GoPro Hero4 cameras, Fandango movie tickets, and lots of Natural Delight.

Running from September 1 through October 31, the promotion will be the third in a year-long series of activities meant to generate brand preference and store traffic, while delivering over 150 million impressions through a national advertising campaign via print, digital, mobile, and social media channels.

“According to Nielsen, 92 percent of consumers believe recommendations from friends and family over all forms of advertising,” finished Hanagan-Muths. “We have found that this type of word-of-mouth promotion not only helps increase consumption, but also new trial from shoppers who have never enjoyed our products before.”

Bard Valley encourages retailers to connect with their sales representatives, or the company’s marketing team, to make sure their inventories and displays are prepared for the promotion.

AndNowUKnow will continue to provide the sweet details on running promotions and retail opportunities within the industry.

Bard Valley Medjool Date Growers