YUMA, AZ - Ramadan is making its way toward us, and now is the time to stock up on one of the key produce items for the holiday: dates. Bard Valley Natural Delights® is prepping your shelves for the fast-breaking fruit, offering its 2, 5, and 11 lb window boxes in the lead-up to the holiday’s start on April 2.
“Our large window boxes are not only appropriately sized for Ramadan consumption but are also a beautiful gift box,” said David Baxter, Director of Marketing for Natural Delights. “Now is the time to start planning in-store promotions, as many shoppers who celebrate Ramadan will be purchasing multiple boxes by mid-March and into early April at the latest.”
According to the release, Medjool dates are considered a “blessed fruit” and are especially popular during Ramadan because it is common practice to start each morning with three to five dates and to break one’s fast with two to three dates thanks to their nutrition density. Medjool dates are also incorporated throughout each evening’s feast in main dishes, sides, and desserts.
As a result, expect your customers to seek out this sweet and delicious fruit with bulk purchases starting in early and mid-March, both for themselves as well as gifts for family and friends.
“Since consuming dates is considered an act of worship and source of blessing to the Muslim community, it’s important that shoppers find the best quality product on shelves,” said Kamal Zeewari, Business Development Manager for Natural Delights. “Natural Delights not only offers the best whole and pitted Medjool dates, but a variety of innovative products and recipes that add value to every meal or snack on the table.”
The company is preparing for this heightened demand by offering a wide variety of displayable options. One of the best ways for retailers to catch eyes and increase sales, noted the company, is to promote with large size boxes or tubs in highly visible areas with festive merchandising displays starting the first week of March. Additionally, Natural Delights is offering a free downloadable Ramadan Recipe Guide with popular recipes and practical planning tips, which retailers can share on their website or social media pages.
Keep reading ANUK as we continue to report on upcoming promotions and strategies to lift sales and increase fresh consumption.
