YUMA, AZ - With Ramadan beginning next month, Bard Valley Natural Delights® is rolling out a promotion to bring even more foot traffic to the date set. The brand will be offering its 2 and 5 lb window boxes to meet demand during the brand’s highest sales period of the year. This year’s celebration starts on March 10, but shoppers will be searching for Natural Delights products beginning this month.
"As Ramadan approaches, it becomes crucial to position our products prominently for shoppers by late February," emphasized David Baxter, Director of Marketing and Business Development. "Our mini pallets and full-sized pallets provide an ideal solution for showcasing our window boxes in a captivating manner, enticing shoppers to take notice."
Last Ramadan, average weekly Medjool date sales increased by 37 percent for the category, while Natural Delights average weekly sales increased by 47 percent, according to Circana data cited by the brand in a recent press release.
Each morning during Ramadan typically begins with a ritual of consuming three to five dates before sunrise, serving as a means to sustain essential energy levels throughout the fasting period. Breaking the daily fast with Medjool dates is also a customary practice, as these dates are revered as a blessed fruit in Islamic culture. Dates permeate the fabric of nightly feasts as well, finding a place in main courses, sides, and desserts.
Natural Delights continues to invest in long-time influencer partners Heifa Odeh of FuFu in the Kitchen and Ruda Khan of My Gourmet Story to share recipe ideas for Suhoor and Iftar. In the last two years, these partners have garnered more than 750,000 views on their Ramadan recipes using Natural Delights Medjool dates, the release noted. The brand will also continue to offer its downloadable Ramadan Recipe Guide with popular recipes and practical planning tips from Yvonne Maffei from My Halal Kitchen.
The brand also offers a wide variety of displayable options. Natural Delights says that the best way for retailers to increase sales is to promote large-size boxes or tubs in highly visible areas with festive merchandising displays.
For more holiday promotions in the produce aisle, you know where to find us.
