YUMA, AZ - Have you always dreamed of surrounding yourself with dates? Medjool dates, that is. Natural Delights recently welcomed a diverse group of more than 30 guests from all over the world to its annual Medjool Date Harvest Tour. The event brought together a dynamic mix of retailers, importers, wholesalers, influencers, dietitians, chefs, and media professionals.
“Every year, our tour surpasses expectations, thanks to the ever-expanding global network of attendees who eagerly gather to learn about our products and sustainable growing practices,” said Natalia Toccoli, Digital Marketing Manager for Natural Delights. “We are committed to ensuring that our partners have a comprehensive understanding of every facet of our business, from cultivation to innovation and sustainability.”
Guests had the opportunity to go up into the date palms with the brand’s skilled palmeros to put their skills to the test by hand-harvesting in addition to learning about the labor-intensive process, which encompasses everything from de-thorning, the final harvest, and the Datepac facilities.
The tour culminated at a “Harvest Haute” Grower Dinner, with guests enjoying a Medjool date-inspired meal prepared by Master Chef Walter Zuromski. The menu included a Beet & Arugula Salad with Date Balsamic Dressing, Farm Raised Pekin Duck Breast with Bourbon Date Gastrique, and Chocolate Medjool Date Fudge Pavê with a Cognac Ganache & Vanilla Bean Crème.
“Creating raving lifelong fans is the goal of every Harvest Tour, and I think it is safe to say we accomplished that again this year based on the outpouring of glowing reviews from attendees,” added Beth Keeton, Founder and Chief Executive Officer of Elephant House PR.
Influencers and media attendees shared more than 140 Instagram stories and posts and earned the brand 4.8 million impressions from social content during the two-day event. The tour also brought in significant interest from other media and influencers for next year’s event based on the content shared by attendees this year.
For a video recap of this year’s tour, check out Harvest Tour attendee Cara Harbstreet, RD’s vlog above.
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