Bee Sweet Citrus's Jason Sadoian Discusses Domestic Citrus for 2019
- by Melissa De Leon
FOWLER, CA - Winter in California brings with it the domestic citrus season, so much so that the Wall Street Journal recently published fashion trends with colors described as “blood orange,” “mandarin,” and “lemon.” Clearly these fruits are on the brain as the days get shorter, and Bee Sweet Citrus Sales Representative Jason Sadoian shares with me that this year’s harvest is running like clockwork.
“The weather is getting colder at night, which is helpful to the fruit. Quality is good, and we’re hoping to see rain in the forecast this month,” Jason says.
It is tempting to learn a rain dance as we look to help Southern California shift toward winter weather. But the days are certainly darkening and holiday lights are coming out, offering that seasonal spirit that never ceases to help boost demand.
“Holiday promotions are helpful in aiding with supply,” Jason adds, commenting that consumption will be high to welcome the season and help combat winter colds and flus. “The sugar in our citrus really hits it stride during the holiday season, we’re hoping for as many promotion opportunities as possible.”
Currently the markets are steady and on their way to promotional, depending on the item.
“Oranges and lemons seem to be plentiful, and mandarins are shaping up to have a strong year as far as movement is concerned,” Jason shares.
So keep a weathered eye on the horizon for a possible tightening in those holiday favorites, namely mandarins, and check back with AndNowUKnow as we look to keep you up on the latest.