Blue Apron Launches "Unboxed" Series of Pop-Up Events
- by Robert Schaulis
NEW YORK, NY - With a new campaign celebrating home cooking, Blue Apron is taking its fresh-focus to seven cities across the U.S. in an effort to bring communities together. The company’s “Unboxed” campaign marks the first time that Blue Apron has hosted physical experiential events.
“We have always believed in the connective power of a home-cooked meal,” said Michelle Chiu, Vice President of Operations Strategy, who led the experiential strategy and activations for Blue Apron. “As we work to serve the diverse needs of our customers by creating new products and expanding into new distribution channels, these experiential events are an opportunity to extend our brand outside of the home where customers typically enjoy our product, and celebrate home cooking with communities across the country.”
The company noted in a press release that the campaign is part of an ongoing effort to expand Blue Apron’s product offerings to serve more cooking occasions, deepen its engagement with customers and communities, and extend the reach of its brand to more households.
The first of its experiential retail locations will open in New York City on May 29 and run through the end of June. In addition to showcasing Blue Apron’s newest products, including its retail offering and its special occasion box intended for large gatherings, visitors will enjoy unique programming such as cooking classes and panel discussions with notable chefs.
Blue Apron will also host two-day mobile pop-up events in Los Angeles, San Francisco, and Seattle and free movie nights in Austin, Dallas, and Minneapolis.
For more detail information, interested parties can visit www.blueapron.com/unboxed.
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