Bowery Farming Launches New Farmers Selection Product Line
- by Jenna Plasterer
NEW YORK, NY - As winter continues to leave a chill in the air, Bowery Farming is looking to add a little bit of spice to the produce aisles. The vertical farming company has recently unveiled its new Farmer’s Selection product category, which includes a line of rotating, small-batch, flavorful greens curated by Bowery’s R&D team, and the first product to be released under the new category is Bowery’s tastebud-tingling Mustard Frills.
“Deeply committed to innovation and bringing new and exciting culinary experiences to consumers, our world-class R&D team has been hard at work developing this new line of wildly flavorful greens grown locally with unparalleled freshness,” said Katie Seawell, Chief Marketing Officer. “We’re thrilled to unveil our new Farmer’s Selection category, which showcases the nimbleness of our farms and beauty in this emerging category of Protected Produce through these rotating, first-of-its-kind greens, developed with flavor in mind first and foremost, with seeds selected for their unique properties. For this first release, we set out to develop a recipe with a kick, and Mustard Frills surpassed even our wildest expectations.”
The first product that launched this new line, Bowery’s Mustard Frills are a hearty mustard green with some kick that will leave a lasting impression. According to a press release, the Mustard Frills start off with a tingle and end with a fiery, wasabi-like finish that will heat up any dish.
The Farmer’s Selection category was created through Bowery’s desire to bring the thrill of discovering new ingredients at local farm stands to the grocery retail space. With agricultural scientists working year-round to uncover flavor-packed varieties, consumers will be able to get their hands on new small-batch greens every few months.
Mustard Frills will be available now through spring 2021, after which Green Sorrel will take the spotlight as the next product in the category. Bowery’s Mustard Frills are now available in select New York City independent grocery retailers, with Green Sorell slated for availability in a broader range of locations.
What new products will Bowery continue to roll out under its Farmer’s Selection category? Time and ANUK will tell, so keep a tab opened as we bring you the latest.