BrightFarms Elevates its Leadership Team with Abby Prior and Matt DiNitto

Mon. January 27th, 2020 - by Maggie Mead

IRVINGTON, NY - BrightFarms has recently announced changes to its customer team in an effort to better support its retail partners. The company has promoted Abby Prior to the role of Senior Vice President of Sales and Marketing, and has hired Matt DiNitto to fill the role of Director of Sales, East.

Steve Platt, CEO, BrightFarms“This expansion of our customer team brings the energy and vision that will allow us to continue to build our best-in-class local salad program,” said Steve Platt, CEO, in a press release. “We’re rapidly establishing a footprint across the Eastern U.S., we’re excited to open the Carolinas as our next market.”

Abby Prior, Senior Vice President of Sales and Marketing, BrightFarmsIn her new role, Prior will lead BrightFarms’ Customer Growth Team, where she will oversee category and brand growth at partner retailers. Prior has been with BrightFarms since 2015 and has become an essential component of the company’s success with national retailers, developing longstanding partnerships with Kroger, Ahold-Delhaize, and Walmart. As a prominent industry leader, Prior has been named a Woman of Influence in the Food Industry by The Griffin Report, among other accolades.

Matt DiNitto, Director of Sales, East, BrightFarmsDiNitto brings a diverse background to his new role as Director of Sales, East, and has extensive experience in CPG, ranging from dairy to baked goods. Most recently, he worked at Dean Foods as its Senior Director of National Customers, a role in which he oversaw the company’s relationship with Ahold-Delhaize and other major retailers. DiNitto has also worked with national retail customers at Bimbo Bakeries USA.

BrightFarms recently announced changes to its team, with the promotion of Abby Prior to Senior Vice President of Sales and Marketing and the hiring of Matt DiNitto to Director of Sales, East

In addition to its most recent hires and promotions, BrightFarms will be opening its newest and largest greenhouse in Selinsgrove, Pennsylvania, later this month. The new facility will expand BrightFarms’ distribution throughout the Northeast, with a focus on the tri-state region. BrightFarms has also appointed Affinity Sales as its Northeast broker to support the company’s growth throughout the area, and Bob McGowan will serve as the company’s lead Account Executive.

Congratulations to Abby and Matt on their exciting new positions.