IRWINDALE, CA – Looking to further launch the recognition and influence of its brand, Ready Pac Foods, Inc. has announced the addition of an industry veteran to its team. Nannette Richardson has been named as Vice President of Portfolio Marketing.
Nannette joins Ready Pac with more than 15 years of experience to boost the company in her new position. Familiar with both the retail and foodservice sectors, Nannette will now lead the Portfolio Marketing Team at Ready Pac. According to a press release, this role will have Nannette focusing on the development and execution of Ready Pac’s core product portfolio.
“I am thrilled with Nanette joining the Ready Pac Foods team. Her extensive experience in brand management and product marketing will be vital in ensuring our continued significant growth,” said Ready Pac Foods CMO, Tristan Simpson. Nannette will report directly to Tristan in her role. “The restructuring of the Portfolio Marketing team, with Nanette at the helm, will create new opportunities for innovation within our existing portfolio, giving our consumers more options to have the freedom to eat healthier.”
Most recently, Nannette worked as Senior Director of Business Strategy for Farmer Brothers Co. In this position, Nannette developed and launched an e-commerce site for the company which drove revenue and Business-to-Consumers (B2C) sales. Nannette was also responsible for other major change management initiatives, including the following:
- Headquarters move to Texas
- Integration of strategic acquisition to strengthen core service platform
- Executed a SKU optimization effort which resulted in 12% reduction of complexity
Nannette has also provided strategic leadership in marketing and promotions for notable global foodservice brands such as Burger King and Taco Bell, as well as smaller brands like Smile Brands–a service provider for dental practices. It was during these appointments that Nannette developed marketing campaigns that drove traffic and increased revenues through locally relevant programs, promotions, and new product launches.
Nannette first began her industry career in Brand Management and Research Engineering through a role as Plant Engineer for Kraft Foods, later moving to Unilever.
Congratulations, Ready Pac and Nannette!
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